Analisis Program “Parade On Air” KISS FM Medan Dalam Meningkatkan Minat Pendengar Band Lokal Medan

Authors

  • Rafli Aldian Akbar Nasution Universitas Muhammadiyah Sumatera Utara, Indonesia
  • Nurhasanah Nasution Universitas Muhammadiyah Sumatera Utara, Indonesia

DOI:

https://doi.org/10.59548/ps.v1i2.270

Keywords:

Radio,  Local Bands, Listener Interest

Abstract

One of the oldest mass media is radio. The great power of this media comes from its characteristics that are different from other mass media.Radio does not require complex delivery methods because it is direct. KISS FM is one of the first private radios in Medan City to survive in the fierce competition of broadcast media such as television and the internet.Despite being fifty years old, KISS FM still has a strong spirit and remains loyal to the youth demographic.This research method uses qualitative research methods. Qualitative research typically uses interviews and observations, but may also use case studies, surveys, document analysis, and ethnographic, action, and narrative research, phenomenology, and enforcement researchEvery Friday, Parade on Air is broadcast in the afternoon by KISS FM and aims to support local Medan bands with the tagline "support local musicians of Medan.

References

Creswell. (2016). Qualitative, Quantitative , And Mixed Method Approaches.

Lisna. (2013). Produksi Program Radio: Analisis Program Sindo Pagi Di Radio Sindo Trijaya Fm.

Masduki. (2015). Jurnalistik Radio. Yogyakarta : LKIS.

Nasution, N. (2018). Strategi Manajemen Penyiaran Radio Swasta Kiss Fm Dalam Menghadapi Persaingan Informasi Digital. https://doi.org/10.30596/ji.v2i2.2094

Yumiana. (2019). Strategi Penyiar Radio Kiss Fm Medan Dalam Mengembangkan Kreativitas Diri Di Era Digital Skripsi Oleh: Dara Tasya Adilla Npm 1703110085.

Downloads

Published

2024-09-30

Issue

Vol. 1 No. 2 (2024): Psikotes: Jurnal Ilmu Psikologi, Komunikasi dan Kesehatan

Section

Articles

License

Copyright (c) 2024 Rafli Aldian Akbar Nasution, Nurhasanah Nasution

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

  1. Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
  2. Adapt — remix, transform, and build upon the material for any purpose, even commercially.
  3. The licensor cannot revoke these freedoms as long as you follow the license terms.

Under the following terms:

  1. Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
  2. No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.

Notices:

You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .

No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.